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HEMP

Hemp is synonymous with all things eco but people don't often think of it as a very wearable fibre that feels great against the skin. Hemp is naturally antibacterial and hard wearing, and was used to make garments for millenia before cotton took over as the cheapest (initially due to slave labour) fibre on the market. 

 

Hemp takes only 20% of the amount of water needed to grow the average cotton crop. With ever increasing demands on fresh water reserves globally, hemp is not just an environmentally friendly choice but a social one too.

Hemp On Toast garments are made from blends of organic hemp and organic cotton, with a typical fibre content of 55% organic hemp, 45% organic cotton. Organic fibres are grown with no harmful pesticides or herbicides. Part of organic production also means looking after the soil, helping to build fertility and decreasing the need for as much water use. This also helps build resilience in the face of extreme weather conditions such as droughts, which cotton producing countries frequently face. 

Analogue photography by Joseph Hayes @theillusionofdepth and Callum Painter @callumpainter