THE HEMP ON TOAST STORY

Hi, I'm Ilona.

Clothes and how we wear them has fascinated me since I can remember. Whilst studying for a degree in International Development and Anthropology, I used clothes-making as an antidote to reading. Alongside this I discovered the world of plant dyeing, and stinking dye pots on the hob became part of the kitchen furniture. 

 

Fashion means many things to people. Beyond self expression, for me it's the way we interact with the world around us each day. Hemp On Toast seeks to unite the two, so that our self expression also becomes an expression of care and love for the world around us. 

SIMPLICITY

Each Hemp On Toast garment is designed on the principles of simplicity and versatility. Part of the world of fashion's current approach is to appeal to our need for constantly renewing and redefining ourselves. To feel that we are lacking and so need to add. 

Hemp on Toast aims to do the opposite. To go back to the basics, to strip away and to appeal to our ability for simplicity. The clothes are intended for day-to-day wear, to fulfil the staples of our clothing needs. And finally, to address the daily need for showing respect and care for the world.

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Analogue photography by Joseph Hayes @theillusionofdepth and Callum Painter @callumpainter